About the shoots

This was a large scale project overseeing 3 separate photoshoots to promote a clients collection drop. 

The responsibilities I held across all photoshoots:

• developed the core theme and visual direction

• scouted and selected models

• Hired multiple photographers and videographers 

• Scouted and chose shooting locations

• communicated the vision using mood boards, storyboards, and creating comic panels to eliminate any confusion 

Challenges we faced throughout this project 

• unexpected police intervention that led us to a 2 hour loss in the first shoot

• unexpected delays and model no-shows in the second shoot 

Rama was able to direct her team through these challenges by adapting the shoot plan to maintain the creative vision and ensure key visuals the client wanted were captured. The deliverables were high quality content and the client was 110% happy with them.